The world of software has become continuous. New delivery capabilities like continuous deployment and integration have enabled channels like app stores and the web to provide us with an unprecedented feedback loop. Every time we launch software we can take advantage of this continuous learning cycle to understand who is using our products and services, what they’re doing with them and how we’re meeting their expectations and our business goals. Combined with techniques born out of user experience and design, we have an unprecedented opportunity to build products that truly meet customer needs and help our businesses win.
This new continuous reality fundamentally changes the way we discover and create new products and services. The old waterfall ways of software development are dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning, and iterating.
The only way to truly harness the benefits of this new reality is in a collaborative, cross-functional team that bases its decisions on evidence from the market gained through experimentation and hypothesis.
Jeff Gothelf is an expert in teaching teams how to work in this collaborative fashion and has captured these ideas in his book, Lean UX: Applying lean methods to improve user experience.
“You kept it real – loved the presentation style and the content has the potential to dramatically improve the way [we] develop products.” – Daniel S., Senior Manager
“Jeff’s workshop… not only made a whole lot of sense, it gave me a great way of thinking about how to fit rigorous, customer-centered user experience practice into tight spaces.” – Dan T., Manager
Product Leaders like CEOs and General Managers, VPs and Directors of Product, VPs and Directors of UX, CTOs and VPs of Engineering.
These folks take the learnings back to their teams. Alternatively, these same organizations send colleagues new to their product teams to get this training in preparation for joining the team.
In this fun, high-energy and hands-on workshop, you will learn and be able to teach your teams:
More details and full agenda here
Jeff is a designer, product strategist, team leader and author. He’s also the Co-Founder of Sense & Respond Press and the Founder of Gothelf.co. He’s been teaching teams across the world to rave reviews and creating software products for over 15 years with companies like AOL, Fidelity, WebTrends & TheLadders. He is the author of Lean UX.
