Flavius Stef

Internal Marketing is a Key Leadership Practice

(Guest blog post by Jurgen De Smet, originally appeared on his blog. Republished with permission.) The hardest part of an organization, and therefore its management, is sharing the enthusiasm with the entire organization, especially when most of the people in there are making one-tenth to one-fiftieth of what top managers make. Selling the company to

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Testing Dojos from the Back of the Room

(Guest blog post by Markus Gärtner, originally appeared on his blog. Republished with permission.) Last week I organized together with my colleague Meike Mertsch a Testing Dojo for a client of ours. The testers there had attended some Testing Dojos in the past, but with some drawbacks. As part of the clarification process the testers picked an internal

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